eprintid: 75482
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/54/82
datestamp: 2026-02-06 02:48:13
lastmod: 2026-02-06 02:48:13
status_changed: 2026-02-06 02:48:13
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Agam Gumawang, NIM.: 22206061001
title: STRATEGI PENGEMBANGAN MODEL BISNIS UMKM KOSMETIK HALAL: STUDI KASUS PADA CV. BERKAH BERSAMA TANZIF
ispublished: pub
subjects: 297.7
divisions: TIND_S2
full_text_status: restricted
keywords: Halal Green Business Model, Kosmetik Halal, Business Model Canvas, QSPM, UMKM
note: Dr. Ir. Ira Setyaningsih, S.T., M.Sc, IPM, ASEAN Eng. dan PProf. Ir. Dwi Agustina Kurniawati, S.T.,M.Eng.,Ph.D, IPM, ASEAN Eng.
abstract: This study aims to identify and develop a halal-green business model for CV. Berkah Bersama Tanzif as an adaptive strategy to address the dynamics of Indonesia’s halal cosmetic market. The research adopts a descriptive qualitative approach, employing in-depth interviews, field observations, and document analysis. Data analysis includes IFAS–EFAS, SWOT, and QSPM methods. The findings reveal that CV. Berkah Bersama Tanzif integrates the principles of the Halal Assurance System with a green sustainability approach across the nine elements of the Business Model Canvas (BMC), modified into the Halal Green Business Model Canvas (HGBMC). In the Halal Value Proposition element, the company highlights natural cosmetic products made from local ingredients such as moringa, turmeric, and seaweed, packaged with eco-friendly bioplastic materials. Key internal factors supporting business model effectiveness include halal values and commitment, complete licensing, quality management, product innovation, and digital marketing. Meanwhile, significant external factors consist of regulatory support from BPJPH–BPOM, export opportunities, consumer preferences for halal-natural products, and support from business communities and government programs. The SWOT and QSPM analyses indicate that the company’s priority strategy is global halal-green market expansion, with a Total Attractiveness Score (TAS) of 4.93, followed by halal-green product differentiation to strengthen supply chain integration and brand image. The findings of this study contribute to a deeper theoretical understanding of the integration between halal values and sustainability principles in business model development.
date: 2026-01-12
date_type: published
pages: 271
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS SAINS DAN TEKNOLOGI
thesis_type: masters
thesis_name: other
citation:   Agam Gumawang, NIM.: 22206061001  (2026) STRATEGI PENGEMBANGAN MODEL BISNIS UMKM KOSMETIK HALAL: STUDI KASUS PADA CV. BERKAH BERSAMA TANZIF.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/75482/1/22206061001_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/75482/2/22206061001_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf