@phdthesis{digilib75577,
           month = {January},
           title = {NIAT PERILAKU BERALIH DARI LAYANAN M-BANKING BSI KE APLIKASI BYOND BY BSI},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 21108020059 Nisriena Hanaa Aziza},
            year = {2026},
            note = {Alex Fahrur Riza, S.E., M.SC.},
        keywords = {Switching Intention, PPM, Mobile Banking, BYOND by BSI, Perceived Risk, Perceived Inefficiency, Enjoyment, Convenience, Switching Cost},
             url = {https://digilib.uin-suka.ac.id/id/eprint/75577/},
        abstract = {This study aims to analyze the factors influencing customers switching intention from BSI mobile to BYOND by BSI application using Push-Pull-Mooring (PPM) model. A quantitative approach was employed by collecting data trough quetionnaires and analyzing them using SmartPLS 3. The result indicate that enjoyment and convenience have a significant effect on switching intention, while perceived risk, perceived inefficiency, and switching cost do not have a significant effect. This study highlights the importance of enjoyment an convenience in development os islami banking digital services.}
}