%0 Thesis
%9 Skripsi
%A Nisriena Hanaa Aziza, NIM.: 21108020059
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2026
%F digilib:75577
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Switching Intention, PPM, Mobile Banking, BYOND by BSI, Perceived Risk, Perceived Inefficiency, Enjoyment, Convenience, Switching Cost
%P 174
%T NIAT PERILAKU BERALIH DARI LAYANAN M-BANKING BSI KE APLIKASI BYOND BY BSI
%U https://digilib.uin-suka.ac.id/id/eprint/75577/
%X This study aims to analyze the factors influencing customers switching intention from BSI mobile to BYOND by BSI application using Push-Pull-Mooring (PPM) model. A quantitative approach was employed by collecting data trough quetionnaires and analyzing them using SmartPLS 3. The result indicate that enjoyment and convenience have a significant effect on switching intention, while perceived risk, perceived inefficiency, and switching cost do not have a significant effect. This study highlights the importance of enjoyment an convenience in development os islami banking digital services.
%Z Alex Fahrur Riza, S.E., M.SC.