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NIAT PERILAKU BERALIH DARI LAYANAN M-BANKING BSI KE APLIKASI BYOND BY BSI
This study aims to analyze the factors influencing customers switching intention from BSI mobile to BYOND by BSI application using Push-Pull-Mooring (PPM) model. A quantitative approach was employed by collecting data trough quetionnaires and analyzing them using SmartPLS 3. The result indicate that enjoyment and convenience have a significant effect on switching intention, while perceived risk, perceived inefficiency, and switching cost do not have a significant effect. This study highlights the importance of enjoyment an convenience in development os islami banking digital services.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
NIAT PERILAKU BERALIH DARI LAYANAN M-BANKING BSI KE APLIKASI BYOND BY BSI (Text)
NIAT PERILAKU BERALIH DARI LAYANAN M-BANKING BSI KE APLIKASI BYOND BY BSI (Other)
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297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah