TY  - THES
N1  - Alex Fahrur Riza, S.E., M.SC.
ID  - digilib75577
UR  - https://digilib.uin-suka.ac.id/id/eprint/75577/
A1  - Nisriena Hanaa Aziza, NIM.: 21108020059
Y1  - 2026/01/07/
N2  - This study aims to analyze the factors influencing customers switching intention from BSI mobile to BYOND by BSI application using Push-Pull-Mooring (PPM) model. A quantitative approach was employed by collecting data trough quetionnaires and analyzing them using SmartPLS 3. The result indicate that enjoyment and convenience have a significant effect on switching intention, while perceived risk, perceived inefficiency, and switching cost do not have a significant effect. This study highlights the importance of enjoyment an convenience in development os islami banking digital services.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Switching Intention
KW  -  PPM
KW  -  Mobile Banking
KW  -  BYOND by BSI
KW  -  Perceived Risk
KW  -  Perceived Inefficiency
KW  -  Enjoyment
KW  -  Convenience
KW  -  Switching Cost
M1  - skripsi
TI  - NIAT PERILAKU BERALIH DARI LAYANAN M-BANKING BSI KE APLIKASI BYOND BY BSI
AV  - restricted
EP  - 174
ER  -