%A NIM.: 21108020059 Nisriena Hanaa Aziza
%O Alex Fahrur Riza, S.E., M.SC.
%T NIAT PERILAKU BERALIH DARI LAYANAN M-BANKING BSI KE APLIKASI BYOND BY BSI
%X This study aims to analyze the factors influencing customers switching intention from BSI mobile to BYOND by BSI application using Push-Pull-Mooring (PPM) model. A quantitative approach was employed by collecting data trough quetionnaires and analyzing them using SmartPLS 3. The result indicate that enjoyment and convenience have a significant effect on switching intention, while perceived risk, perceived inefficiency, and switching cost do not have a significant effect. This study highlights the importance of enjoyment an convenience in development os islami banking digital services.
%K Switching Intention, PPM, Mobile Banking, BYOND by BSI, Perceived Risk, Perceived Inefficiency, Enjoyment, Convenience, Switching Cost
%D 2026
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib75577