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primary topic: PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3

PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3
type: Thesis
type: Article
abstract: This study aims to analyze the influence of lifestyle, digital marketing, fintech, Islamic financial literacy, and the UTAUT3 construct on online shopping consumer behavior in marketplaces among Generation Z in the Special Region of Yogyakarta. The study used a quantitative method with a survey and was analyzed using SEM-PLS through SmartPLS. The results show that lifestyle and social factors have a significant positive effect on consumer behavior, while personal innovation has a positive effect at a significance level of 10%. Digital marketing, fintech, Islamic financial literacy, and hedonic motivation have no significant effect. These findings confirm that consumer behavior is more influenced by internal factors and social pressure than technological stimuli.
date: 2026-01-23
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3 (Text)
has version: PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3 (Text)
has published: PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3 (Text)
subject: 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah

PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3 (Text)
type: Document
has file: 22108030069_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22108030069_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3 (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22108030069 Ananda Putri Salsabilla
type: Person
given name: NIM.: 22108030069
family name: Ananda Putri Salsabilla

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primary topic: PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3

297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah
type: Concept