eprintid: 75580
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/07/55/80
datestamp: 2026-02-13 02:37:31
lastmod: 2026-02-13 02:41:15
status_changed: 2026-02-13 02:37:31
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Ananda Putri Salsabilla, NIM.: 22108030069
title: PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3
ispublished: pub
subjects: 297.273
divisions: jur_mks
full_text_status: restricted
keywords: Lifestyle, Marketplace, Perilaku Konsumtif, UTAUT3, Generasi Z
note: Ratna Sofiana, SH.,M.SI.
abstract: This study aims to analyze the influence of lifestyle, digital marketing, fintech, Islamic financial literacy, and the UTAUT3 construct on online shopping consumer behavior in marketplaces among Generation Z in the Special Region of Yogyakarta. The study used a quantitative method with a survey and was analyzed using SEM-PLS through SmartPLS. The results show that lifestyle and social factors have a significant positive effect on consumer behavior, while personal innovation has a positive effect at a significance level of 10%. Digital marketing, fintech, Islamic financial literacy, and hedonic motivation have no significant effect. These findings confirm that consumer behavior is more influenced by internal factors and social pressure than technological stimuli.
date: 2026-01-23
date_type: published
pages: 179
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Ananda Putri Salsabilla, NIM.: 22108030069  (2026) PENGARUH LIFE STYLE, DIGITAL MARKETING, FINTECH, DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MARKETPLACE: PENDEKATAN MODEL UTAUT3.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/75580/1/22108030069_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/75580/2/22108030069_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf