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PENGARUH PRAKTIK GREEN BANKING TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA: PERAN KUALITAS LAYANAN HIJAU SEBAGAI VARIABEL MEDIASI
This study aims to analyze the effect of green banking practices (digital banking, green financing, green infrastructure, and green services) on customer loyalty at Bank Syariah Indonesia with green service quality as a mediating variable. The research employed a quantitative approach with purposive sampling technique involving 160 BSI customers in Yogyakarta. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with WarpPLS 8.0 software. The results indicate that all dimensions of green banking have a positive and significant effect on customer loyalty, with digital banking having the highest influence (β=0.390, p<0.001). Green service quality was proven to mediate the relationship between green infrastructure and green services toward customer loyalty, but did not mediate digital banking and green financing. This study emphasizes the importance of implementing green banking to enhance customer loyalty in Islamic banking.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
PENGARUH PRAKTIK GREEN BANKING TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA: PERAN KUALITAS LAYANAN HIJAU SEBAGAI VARIABEL MEDIASI (Text)
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297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah