%A NIM.: 22108030138 Mochamad Rizqi Julyanto
%O Shulhah Nurullaily, S.H.I., M.E.I.
%T SIGNIFIKANSI LITERASI KEUANGAN SYARIAH SEBAGAI VARIABEL MODERASI PENGGUNAAN FINTECH PAYMENT, FEAR OF MISSING OUT, DAN INTENSITAS PENGGUNAAN MEDIA SOSIAL DALAM MEMPENGARUHI PEMBELIAN IMPULSIF MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA
%X This study aims to analyze the influence of Fintech Payment Use, Fear of Missing Out (FoMO), and Social Media Intensity Social Media Use on Impulsive Buying, as well as to examine the role of Sharia Financial Literacy as a moderating variable among students at UIN Sunan Kalijaga Yogyakarta. This study uses a quantitative approach with a survey method. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach using SmartPLS 4 software. The results of the study show that Fear of Missing Out and Intensity of Social Media Use have a positive and significant effect on Impulsive Buying, while Fintech Payment Use has no significant effect. Furthermore, Sharia Financial Literacy is unable to weaken the effect of Fintech Payment and Fear of Missing Out on Impulsive Buying. In fact, Islamic Financial Literacy was found to strengthen the effect of Social Media Usage Intensity on Impulsive Buying.
%K Pembelian Impulsif, Fintech Payment, Fear of Missing Out, Intensitas Penggunaan Media Sosial, Literasi Keuangan Syariah
%D 2026
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib75582