<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "MANAJEMEN KOMUNIKASI TAMAN PINTAR YOGYAKARTA DALAM MEMPERTAHANKAN IDENTITAS SEBAGAI WISATA EDUKASI YANG MENGEDEPANKAN SAINS"^^ . "The development of tourist destinations that increasingly emphasize entertainment\r\nand visual aspects requires Taman Pintar Yogyakarta to maintain the consistency of\r\nits identity as a science-based educational tourism destination. In this context,\r\ncommunication management plays an important role in maintaining Taman Pintar\r\nYogyakarta’s brand identity. This study aims to analyze the implementation of\r\ncommunication management in maintaining the brand identity of Taman Pintar\r\nYogyakarta as a science-based educational tourism destination. This study employs\r\na qualitative descriptive approach. Data were collected through in-depth interviews\r\nwith the management of Taman Pintar Yogyakarta, field observations, and\r\ndocumentation. Data analysis was conducted using the Miles and Huberman\r\ninteractive model, consisting of data reduction, data presentation, and conclusion\r\ndrawing. The results indicate that Taman Pintar Yogyakarta has implemented\r\ncommunication management in a planned and integrated manner through the stages\r\nof planning, implementation, and evaluation, integrated with the Brand Identity\r\nPrism concept. In the implementation stage, communication is carried out through\r\nverbal and nonverbal communication, the role of ride guides, the use of\r\ncommunication media, visual elements, and experiential educational programs.\r\nThese activities are designed to convey scientific messages consistently and in\r\naccordance with audience characteristics. Overall, communication management at\r\nTaman Pintar Yogyakarta functions not only as a means of information delivery but\r\nalso as a strategic effort to maintain its brand identity as a science-based educational\r\ntourism destination."^^ . "2026-01-20" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 22107030004"^^ . "Atika Nada Sari"^^ . "NIM.: 22107030004 Atika Nada Sari"^^ . . . . . . "MANAJEMEN KOMUNIKASI TAMAN PINTAR YOGYAKARTA DALAM MEMPERTAHANKAN IDENTITAS SEBAGAI WISATA EDUKASI YANG MENGEDEPANKAN SAINS (Text)"^^ . . . . . "22107030004_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "MANAJEMEN KOMUNIKASI TAMAN PINTAR YOGYAKARTA DALAM MEMPERTAHANKAN IDENTITAS SEBAGAI WISATA EDUKASI YANG MENGEDEPANKAN SAINS (Text)"^^ . . . . "HTML Summary of #75585 \n\nMANAJEMEN KOMUNIKASI TAMAN PINTAR YOGYAKARTA DALAM MEMPERTAHANKAN IDENTITAS SEBAGAI WISATA EDUKASI YANG MENGEDEPANKAN SAINS\n\n" . "text/html" . . . "302.2 Communication/Komunikasi" . .