TY  - THES
N1  - Dr. Bono Setyo, M.Si.
ID  - digilib75585
UR  - https://digilib.uin-suka.ac.id/id/eprint/75585/
A1  - Atika Nada Sari, NIM.: 22107030004
Y1  - 2026/01/20/
N2  - The development of tourist destinations that increasingly emphasize entertainment
and visual aspects requires Taman Pintar Yogyakarta to maintain the consistency of
its identity as a science-based educational tourism destination. In this context,
communication management plays an important role in maintaining Taman Pintar
Yogyakarta?s brand identity. This study aims to analyze the implementation of
communication management in maintaining the brand identity of Taman Pintar
Yogyakarta as a science-based educational tourism destination. This study employs
a qualitative descriptive approach. Data were collected through in-depth interviews
with the management of Taman Pintar Yogyakarta, field observations, and
documentation. Data analysis was conducted using the Miles and Huberman
interactive model, consisting of data reduction, data presentation, and conclusion
drawing. The results indicate that Taman Pintar Yogyakarta has implemented
communication management in a planned and integrated manner through the stages
of planning, implementation, and evaluation, integrated with the Brand Identity
Prism concept. In the implementation stage, communication is carried out through
verbal and nonverbal communication, the role of ride guides, the use of
communication media, visual elements, and experiential educational programs.
These activities are designed to convey scientific messages consistently and in
accordance with audience characteristics. Overall, communication management at
Taman Pintar Yogyakarta functions not only as a means of information delivery but
also as a strategic effort to maintain its brand identity as a science-based educational
tourism destination.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Manajemen komunikasi
KW  -  Brand Identity
KW  -  Wisata Edukasi
M1  - skripsi
TI  - MANAJEMEN KOMUNIKASI TAMAN PINTAR YOGYAKARTA DALAM MEMPERTAHANKAN IDENTITAS SEBAGAI WISATA EDUKASI YANG MENGEDEPANKAN SAINS
AV  - restricted
EP  - 171
ER  -