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primary topic: REPRESENTASI KESETARAAN GENDER DALAM KONTEN DAKWAH HANAN ATTAKI PADA AKUN TIKTOK @AM.EVENT

REPRESENTASI KESETARAAN GENDER DALAM KONTEN DAKWAH HANAN ATTAKI PADA AKUN TIKTOK @AM.EVENT
type: Thesis
type: Article
abstract: The development of social media has changed religious preaching practices, not only as a means of conveying Islamic teachings, but also as a space for the production and reproduction of social meanings, including those related to gender equality issues. In Indonesia, the deeply rooted patriarchal culture often influences the way women and men are represented in various media content, including digital preaching. This study aims to examine how gender equality is represented in the religious content of Ustadz Hanan Attaki on his TikTok account @am.event and to identify Hanan Attaki's thinking on gender equality issues. This study uses a descriptive qualitative approach with Roland Barthes' semiotic analysis technique, which focuses on the denotative and connotative meanings of verbal and visual signs in da'wah content. Representation analysis is carried out using Stuart Hall's Representation Theory through the concepts of encoding and decoding to see how gender messages are constructed by content creators and interpreted by audiences. To identify Hanan Attaki's line of thinking, this study uses Conservative, Moderate, and Progressive Theory. The research objects consist of nine preaching videos uploaded between July and October 2025 and selected based on their relevance to gender issues and audience engagement levels. The nine videos raised the following themes: Women Confide, Soulmates Without Dating, Women Are Not Materialistic, Women Are Passive by Nature, Women Are a Source of Slander, Financial Support vs. Lust, Women's Nature, Women's Character, and the Concepts of Sakinah, Mawaddah, and Rahmah. The results of the study show that Hanan Attaki's da'wah content represents gender equality in a dynamic way, with a tendency to negotiate established patriarchal values. However, in some content, normative and traditional narratives are still found. Based on these findings, Hanan Attaki's thinking on gender equality issues tends to be moderate with conservative tendenci…
date: 2026-01-19
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: REPRESENTASI KESETARAAN GENDER DALAM KONTEN DAKWAH HANAN ATTAKI PADA AKUN TIKTOK @AM.EVENT (Text)
has version: REPRESENTASI KESETARAAN GENDER DALAM KONTEN DAKWAH HANAN ATTAKI PADA AKUN TIKTOK @AM.EVENT (Text)
has published: REPRESENTASI KESETARAAN GENDER DALAM KONTEN DAKWAH HANAN ATTAKI PADA AKUN TIKTOK @AM.EVENT (Text)
subject: 297.6 Dakwah dan Penyiaran Islam

REPRESENTASI KESETARAAN GENDER DALAM KONTEN DAKWAH HANAN ATTAKI PADA AKUN TIKTOK @AM.EVENT (Text)
type: Document
has file: 22102010050_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22102010050_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

REPRESENTASI KESETARAAN GENDER DALAM KONTEN DAKWAH HANAN ATTAKI PADA AKUN TIKTOK @AM.EVENT (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22102010050 Amalia Aida Muhammad
type: Person
given name: NIM.: 22102010050
family name: Amalia Aida Muhammad

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primary topic: REPRESENTASI KESETARAAN GENDER DALAM KONTEN DAKWAH HANAN ATTAKI PADA AKUN TIKTOK @AM.EVENT

297.6 Dakwah dan Penyiaran Islam
type: Concept