eprintid: 75643
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/56/43
datestamp: 2026-02-20 02:33:12
lastmod: 2026-02-20 02:33:12
status_changed: 2026-02-20 02:33:12
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Kayla Putria Elfreda, NIM.: 22107030031
title: ANALISIS MANAJEMEN EVENT “TOUR DE KOTABARU” DALAM PENGUATAN BRANDING DI KAWASAN HERITAGE YOGYAKARTA
ispublished: pub
subjects: 302.2
divisions: jur_ikom
full_text_status: restricted
keywords: Public Relations, Manajemen Event, Penguatan Branding
note: Niken Puspitasari S.IP., M.A.
abstract: This study examines the role of event management in strengthening the branding of the Kotabaru heritage area amid the concentration of tourism activities in major destinations in Yogyakarta, which has limited the exposure of other historical areas such as Kotabaru. Using a qualitative descriptive approach, data were collected through in-depth interviews, observation, and documentation. The analysis applies Joe Goldblatt’s event management model, which includes the stages of research, design, planning, coordination, and evaluation, and is connected to branding principles of consistency, clarity, continuity, visibility, and authenticity. The findings reveal that Tour de Kotabaru has been managed systematically across all stages of event management and has contributed to strengthening the visibility and identity of Kotabaru as a heritage tourism area. The event presents a structured heritage tourism experience through clear route design, educational activities, community involvement, and the use of historical spaces. These strategies contribute to building a consistent and recognizable image of Kotabaru as a heritage area. However, the study also finds that the authenticity aspect has not been fully optimized, particularly in the depth and delivery of historical narratives during the event. This limitation affects the overall visitor experience. Despite this, the implementation of Tour de Kotabaru demonstrates that well-managed events can function as an effective strategy for strengthening heritage area branding and supporting sustainable event tourism development.
date: 2026-01-19
date_type: published
pages: 148
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Kayla Putria Elfreda, NIM.: 22107030031  (2026) ANALISIS MANAJEMEN EVENT “TOUR DE KOTABARU” DALAM PENGUATAN BRANDING DI KAWASAN HERITAGE YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/75643/1/22107030031_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/75643/2/22107030031_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf