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IDENTITAS DIGITAL SANTRI : PENGEMBANGAN SKILL DIGITAL DI BALAI LATIHAN KERJA KOMUNITAS AMUMARTA
The topic was chosen due to the gap between the stereotype that santri are technologically inexperienced and the reality that pesantren have great potential to produce human resources who are competent in the digital field. This research analyzes the digital identity of santri formed through digital skill development at the Amumarta Community Training Center (BLKK). BLKK Amumarta was selected as the research site because it is recognized as one of the top-performing BLKKs at the national level and actively integrates digital training into the pesantren environment. This study aims to examine how BLKK Amumarta constructs santri digital identity through digital training, as well as how alumni identity develops after completing the program. This research employs a qualitative approach with a case study method, conducted through in-depth interviews, participant observation, and documentation. The theoretical foundation used is Marshall McLuhan’s Media Ecology Theory, which views media and technology as environments capable of shaping how individuals think, interact, and construct identity. The findings reveal that BLKK Amumarta is not merely a place for transferring technical skills, but also serves as a new medium that transforms santri ways of thinking and patterns of communication. The identity of santri undergoes transformation through four key processes: (1) enhancement of digital competence, (2) reduction of the stereotype that santri are technologically inept (obsolescence), (3) retrieval of Islamic values in digital expression, and (4) the emergence of ethical challenges and potential dependence on digital media (reversal). Overall, the study indicates that digital training at BLKK Amumarta successfully shapes a digital identity that is more adaptive, professional, religious, and relevant to the demands of the digital era.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
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