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SELF-PRESENTATION PADA AKUN INSTAGRAM @CLEANERMASJID SEBAGAI MEDIA DAKWAH INSPIRATIF
The development of social media has expanded the scope of Islamic Da’wah into the digital realm, not only through verbal lectures, but also through concrete actions presented visually. One interesting phenomenon in digital da’wah is the emergence of the Instagram account @cleanermasjid, which presents the activities of cleaning and maintaining mosques as a form of inspirational da’wah. This model of da’wah through concrete actions differs from the many other social media accounts dedicated to da’wah that are already widespread. This study aims to describe the self-presentation of the Instagram account @cleanermasjid through its activities of cleaning mosques as a medium for inspirational da’wah. This study uses a qualitative approach with Klaus Krippendorff's content analysis method. Data was obtained through documentation, digital observation of Instagram content in the form of videos, captions, and audience interactions, as well as interviews and literature studies. The data collected consists of ten selected posts with the most viewers during the period of August-November 2025. Data analysis uses Erving Goffman's dramaturgy perspective, specifically the concepts of front stage, back stage, and impression management. The results of the study found that the @cleanermasjid account built its self-presentation as an inspirational media for da'wah through da'wah bil-ḥāl by consistently displaying real actions of cleaning mosques in a simple and authentic manner. Front stage management was carried out through before-and-after visuals, humble religious narratives, and positive audience interactions, while back stage was characterized by content selection and personal information restrictions to maintain the focus on da'wah. This pattern delivers da'wah through mosque cleaning that can be emulated and followed by other accounts to form a da'wah media. Overall, self-presentation based on exemplary actions, as practiced by @cleanermasjid, can make social media an effective and impactful means of inspirational da'wah.
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SELF-PRESENTATION PADA AKUN INSTAGRAM @CLEANERMASJID SEBAGAI MEDIA DAKWAH INSPIRATIF (Text)
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302.231 Media Komunikasi, Media Massa, Media Sosial