relation: https://digilib.uin-suka.ac.id/id/eprint/75746/
title: PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI
creator: Muamar Khadafi, NIM.: 21108020075
subject: 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah
description: This study analyzes the influence of Islamic financial literacy, brand image, motivation, and promotion on the interest of MSMEs in choosing BSI microfinance using a quantitative approach on culinary MSMEs in Yogyakarta. The regression results show that Islamic financial literacy, brand image, and motivation have a positive and significant effect on interest, while promotion has no significant effect. These findings confirm that MSME decisions are more influenced by product understanding, institutional reputation, and business needs than promotional activities. This study provides an empirical overview of the main factors that shape MSME interest in choosing sharia-based microfinance.
date: 2026-01-21
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/75746/1/21108020075_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/75746/2/21108020075_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Muamar Khadafi, NIM.: 21108020075  (2026) PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.