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primary topic: PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI

PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI
type: Thesis
type: Article
abstract: This study analyzes the influence of Islamic financial literacy, brand image, motivation, and promotion on the interest of MSMEs in choosing BSI microfinance using a quantitative approach on culinary MSMEs in Yogyakarta. The regression results show that Islamic financial literacy, brand image, and motivation have a positive and significant effect on interest, while promotion has no significant effect. These findings confirm that MSME decisions are more influenced by product understanding, institutional reputation, and business needs than promotional activities. This study provides an empirical overview of the main factors that shape MSME interest in choosing sharia-based microfinance.
date: 2026-01-21
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI (Text)
has version: PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI (Text)
has accepted: PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI (Text)
has published: PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI (Text)
subject: 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah

PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI (Text)
type: Document
has file: 21108020075_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21108020075_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21108020075 Muamar Khadafi
type: Person
given name: NIM.: 21108020075
family name: Muamar Khadafi

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primary topic: PENGARUH LITERASI KEUANGAN SYARIAH, CITRA MEREK, MOTIVASI, DAN PROMOSI TERHADAP MINAT UMKM KULINER MEMILIH PEMBIAYAAN MIKRO BSI

297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah
type: Concept