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primary topic: MODEL PERENCANAAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM MENUMBUHKAN KESADARAN PETANI UNTUK MELAKUKAN REPLANTING KELAPA SAWIT (STUDI DESKRIPTIF KUALITATIF PADA PT. AGROWIYANA DI JAMBI)

MODEL PERENCANAAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM MENUMBUHKAN KESADARAN PETANI UNTUK MELAKUKAN REPLANTING KELAPA SAWIT (STUDI DESKRIPTIF KUALITATIF PADA PT. AGROWIYANA DI JAMBI)
type: Thesis
type: Article
abstract: The palm oil replanting program is a crucial effort to support the development of sustainable plantations while reducing the negative environmental impacts caused by land burning. However, low awareness and participation of farmers have become the main obstacles in implementation. Therefore, effective development communication is needed to enhance the community’s understanding, attitudes, and actions regarding the importance of replanting. This study aims to analyze the sustainable development communication planning model implemented by PT. Agrowiyana in raising community awareness to carry out palm oil replanting in Talang Makmur Village, Tanjung Jabung Barat Regency, Jambi. The research refers to development communication theory, communication management, and the KAP (Knowledge, Attitude, Practice) model. The approach used is qualitative descriptive, with data collection methods including in-depth interviews, documentation, and literature review. The informants include company representatives, managers of KUD Sawit Mandiri, and farmers involved in the program. Data were analyzed through reduction, presentation, and conclusion drawing. The research findings indicate that PT. Agrowiyana successfully implemented a KAP-based communication model by identifying the target audience, formulating messages, and selecting media that aligns with the community’s characteristics. Persuasive and sustainable strategies were able to increase knowledge, build positive attitudes, and encourage replanting among farmers.
date: 2026-02-13
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: MODEL PERENCANAAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM MENUMBUHKAN KESADARAN PETANI UNTUK MELAKUKAN REPLANTING KELAPA SAWIT (STUDI DESKRIPTIF KUALITATIF PADA PT. AGROWIYANA DI JAMBI) (Text)
has version: MODEL PERENCANAAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM MENUMBUHKAN KESADARAN PETANI UNTUK MELAKUKAN REPLANTING KELAPA SAWIT (STUDI DESKRIPTIF KUALITATIF PADA PT. AGROWIYANA DI JAMBI) (Text)
has published: MODEL PERENCANAAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM MENUMBUHKAN KESADARAN PETANI UNTUK MELAKUKAN REPLANTING KELAPA SAWIT (STUDI DESKRIPTIF KUALITATIF PADA PT. AGROWIYANA DI JAMBI) (Text)
subject: 302.2 Communication/Komunikasi

MODEL PERENCANAAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM MENUMBUHKAN KESADARAN PETANI UNTUK MELAKUKAN REPLANTING KELAPA SAWIT (STUDI DESKRIPTIF KUALITATIF PADA PT. AGROWIYANA DI JAMBI) (Text)
type: Document
has file: 22107030007_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22107030007_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

MODEL PERENCANAAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM MENUMBUHKAN KESADARAN PETANI UNTUK MELAKUKAN REPLANTING KELAPA SAWIT (STUDI DESKRIPTIF KUALITATIF PADA PT. AGROWIYANA DI JAMBI) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22107030007 Dhea Aisyah Rahma
type: Person
given name: NIM.: 22107030007
family name: Dhea Aisyah Rahma

https://digilib.uin-suka.ac.id/id/eprint/75791/
title: HTML Summary of #75791 MODEL PERENCANAAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM MENUMBUHKAN KESADARAN PETANI UNTUK MELAKUKAN REPLANTING KELAPA SAWIT (STUDI DESKRIPTIF KUALITATIF PADA PT. AGROWIYANA DI JAMBI)
format: text/html
primary topic: MODEL PERENCANAAN KOMUNIKASI PEMBANGUNAN BERKELANJUTAN DALAM MENUMBUHKAN KESADARAN PETANI UNTUK MELAKUKAN REPLANTING KELAPA SAWIT (STUDI DESKRIPTIF KUALITATIF PADA PT. AGROWIYANA DI JAMBI)

302.2 Communication/Komunikasi
type: Concept