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PENGARUH INTENSITAS MENGAKSES AKUN @DAWUHGURU DAN KREDIBILITAS SUMBER TERHADAP RELIGIUSITAS SANTRI DI PESANTREN KREATIF BAITUL KILMAH
Religiosity is a fundamental aspect in the formation of individual personality, particularly within the context of Islamic boarding school (pesantren) education. Along with the development of digital technology, the formation of students’ religiosity is no longer influenced solely by the pesantren environment, but also by exposure to social media as a new medium of da’wah. This study aims to analyze the effect of the intensity of accessing the Instagram account @dawuhguru and source credibility on the religiosity of students at Pesantren Kreatif Baitul Kilmah, Bantul, Yogyakarta. This research employs a quantitative approach using a survey method, involving students as respondents. Data analysis techniques include multiple linear regression analysis through t-tests and F-tests. The results indicate that the intensity of accessing the Instagram account @dawuhguru has a significant effect on students’ religiosity, contributing 12.2%, although the relationship shows a complex pattern. Meanwhile, the credibility of the @dawuhguru account has a positive and significant effect, contributing 16.2%. Simultaneously, the intensity of access and source credibility have a positive and significant effect on students’ religiosity, with a combined contribution of 47.4%. These findings show that social media and the credibility of da’wah sources complement each other in shaping students’ religiosity in the digital era, with source credibility as the more dominant factor. This study emphasizes the importance of strengthening digital literacy and selectivity toward da’wah sources within creative pesantren environments.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
PENGARUH INTENSITAS MENGAKSES AKUN @DAWUHGURU DAN KREDIBILITAS SUMBER TERHADAP RELIGIUSITAS SANTRI DI PESANTREN KREATIF BAITUL KILMAH (Text)
HTML Summary of #75860 PENGARUH INTENSITAS MENGAKSES AKUN @DAWUHGURU DAN KREDIBILITAS SUMBER TERHADAP RELIGIUSITAS SANTRI DI PESANTREN KREATIF BAITUL KILMAH
302.231 Media Komunikasi, Media Massa, Media Sosial