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primary topic: ANALISIS PRAKTIK BISNIS MULTI LEVEL MARKETING TIENS DALAM PERSPEKTIF MAQASID ASY-SYARI‘AH

ANALISIS PRAKTIK BISNIS MULTI LEVEL MARKETING TIENS DALAM PERSPEKTIF MAQASID ASY-SYARI‘AH
type: Thesis
type: Article
abstract: The phenomenon of Tiens Sharia Multi Level Marketing (MLM) business offers a narrative of financial freedom packaged with symbols of luxury and the legitimacy of the sharia label. However, there is a disparity between this ideal construction and the reality on the ground, where past practices often focused on aggressive recruitment, potentially harming members' wealth (money game) and neglecting real product sales. This study aims to dissect the construction of Tiens MLM business practices and evaluate their compatibility with substantive principles of public interest (maslahah), going beyond mere formal legal fatwas. This research is empirical juridical research with a qualitative approach. Data collection was conducted through observations, interviews and documentation within the Tiens distributor community in Yogyakarta. The data analysis employs two main analytical frameworks: Herbert Blumer's Symbolic Interactionism theory to uncover the construction of meaning in social interactions, and Ibn Ashur's Maqashid Sharia perspective (focusing on Maqāṣid ʿĀmmah and Khāṣṣah) to evaluate the impact on public benefit. Additionally, business practices are reviewed based on their compliance with Law No. 7 of 2014 concerning Trade and Minister of Trade Regulation No. 70 of 2019. The results indicate a fundamental transformation in Tiens' business strategy post-2024 from a recruitment-oriented to a selling-oriented approach. Sociologically, symbolic interaction has shifted from manipulative closed patterns to transparent digital personal branding via social media, reconstructing the meaning of success into trade productivity. From Ibn Ashur's Maqashid Sharia perspective, the removal of the mandatory point target (tutup poin) for new members and the focus on retail sales have fulfilled the principle of wealth protection (Ḥifẓ al-Māl), created healthy wealth circulation (Rawāj), and restored social order (Intiẓām). Legally, this strategic shift strengthens the company's legal…
date: 2026-01-19
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS PRAKTIK BISNIS MULTI LEVEL MARKETING TIENS DALAM PERSPEKTIF MAQASID ASY-SYARI‘AH (Text)
has version: ANALISIS PRAKTIK BISNIS MULTI LEVEL MARKETING TIENS DALAM PERSPEKTIF MAQASID ASY-SYARI‘AH (Text)
has published: ANALISIS PRAKTIK BISNIS MULTI LEVEL MARKETING TIENS DALAM PERSPEKTIF MAQASID ASY-SYARI‘AH (Text)
subject: 297.7 Bisnis Halal
subject: Bisnis Syari'ah

ANALISIS PRAKTIK BISNIS MULTI LEVEL MARKETING TIENS DALAM PERSPEKTIF MAQASID ASY-SYARI‘AH (Text)
type: Document
has file: 22103080029_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22103080029_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

ANALISIS PRAKTIK BISNIS MULTI LEVEL MARKETING TIENS DALAM PERSPEKTIF MAQASID ASY-SYARI‘AH (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS SYARIAH DAN HUKUM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22103080029 Aldy Komara Bintang
type: Person
given name: NIM.: 22103080029
family name: Aldy Komara Bintang

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primary topic: ANALISIS PRAKTIK BISNIS MULTI LEVEL MARKETING TIENS DALAM PERSPEKTIF MAQASID ASY-SYARI‘AH

297.7 Bisnis Halal
type: Concept

Bisnis Syari'ah
type: Concept