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DISCOURSE NETWORK ANALYSIS ISU PEMBOIKOTAN PRODUK PRO ISRAEL DI MEDIA SOSIAL X (PERIODE WAKTU 07 OKTOBER 2023 – 30 DESEMBER 2023)
This research starts from the massive boycott movement against Israeli-affiliated products on social media X after the conflict in Gaza escalated on October 7, 2023. Unlike usual social media trends, this boycott topic lasted for months on Indonesian timelines. Based on the Discourse Coalition Framework (DCF) theory, this study aims to see how this discussion became a hot topic by identifying the main actors and mapping the concepts and practices used. This study uses the Discourse Network Analysis (DNA) method and Gephi software visualization. Using the keyword "Boikot Produk pro Israel" to search for data on X, the researcher found 8 main concepts that dominated the discussion on boycotting pro-Israel products from October 7 to December 30, 2023. One concept that stood out was the "Call to Boycott Products." From these eight concepts, two conflicting coalitions were found the pro and contra coalitions consisting of various actors from different backgrounds.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
DISCOURSE NETWORK ANALYSIS ISU PEMBOIKOTAN PRODUK PRO ISRAEL DI MEDIA SOSIAL X (PERIODE WAKTU 07 OKTOBER 2023 – 30 DESEMBER 2023) (Text)
HTML Summary of #75868 DISCOURSE NETWORK ANALYSIS ISU PEMBOIKOTAN PRODUK PRO ISRAEL DI MEDIA SOSIAL X (PERIODE WAKTU 07 OKTOBER 2023 – 30 DESEMBER 2023)
302.231 Media Komunikasi, Media Massa, Media Sosial