%0 Thesis
%9 Skripsi
%A Sofi Niamul Iza Nadia, NIM.: 22107030016
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2026
%F digilib:75979
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K content analysis; religious messages; digital preaching; TikTok
%P 163
%T ANALISIS ISI PESAN KEAGAMAAN DALAM KONTEN TIKTOK AKUN @IRFAN RIZKI SELAMA BULAN RAMADAN 2025
%U https://digilib.uin-suka.ac.id/id/eprint/75979/
%X The development of social media, particularly TikTok, has created a new space for religious preaching that adapts to the characteristics of digital audiences. This condition encourages the need for academic studies to understand how religious messages are packaged and delivered through social media. This study aims to analyze the content of religious messages in the TikTok account @IrfanRizki during the month of Ramadan 2025, focusing on messages related to faith, sharia, and morals. This study uses a qualitative approach with content analysis methods on religious video content uploaded during the research period. Data analysis was conducted with reference to new media theory to see the relationship between the characteristics of the TikTok platform and the delivery of religious messages. The results show that the religious messages conveyed are dominated by moral messages, followed by messages of faith and sharia. The creed messages emphasize strengthening faith and monotheism, the sharia messages relate to worship practices, especially during Ramadan, while the moral messages highlight moral values and behavior in daily life. These messages are presented in a reflective, persuasive, and contextual manner through short video formats that utilize TikTok's features as a digital da'wah medium.
%Z Rahmah Attaymini, S.I.Kom., M.A.