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primary topic: BOOK DELIVERY ORDER SEBAGAI SEBUAH BRANDING INSTITUSI DAN IMPLEMENTASI SUSTAINABLE DEVELOPEMNET GOALS: STUDI KASUS PADA DINAS PERPUSTAKAAN DAN ARSIP KOTA YOGYAKARTA

BOOK DELIVERY ORDER SEBAGAI SEBUAH BRANDING INSTITUSI DAN IMPLEMENTASI SUSTAINABLE DEVELOPEMNET GOALS: STUDI KASUS PADA DINAS PERPUSTAKAAN DAN ARSIP KOTA YOGYAKARTA
type: Thesis
type: Article
abstract: This study aims to analyse the book delivery service provided through the Jaminan Layanan Prima Mengantar Buku Andalan ke Pemustaka (JAMILA) service at the Yogyakarta City Library and its impact on strengthening library Branding while supporting the achievement of the 2030 Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education) and Target 16.10 (Public Access to Information). This research employs a qualitative method with a case study approach, using data collected through field observations, in-depth interviews, and documentation. Informants were selected using purposive sampling, comprising one librarian managing the JAMILA service, one circulation service librarian, one delivery service librarian, and seven service users. Data validity was assessed through source and technical triangulation, while data analysis was conducted through thematic reduction, presentation, and drawing of conclusions. The findings indicate that JAMILA successfully provides a library service that is adaptive to modern lifestyles without reducing its educational and social value. The service effectively reaches users with limited time and mobility, as evidenced by increasing usage trends and positive public reception. Furthermore, JAMILA strengthens the Branding of the Yogyakarta City Library through Liddle’s (2007) five Branding dimensions, awareness, loyalty, promotion, prestige, and clarity by building an innovative, credible, and community-responsive institutional image, including strengthened internal Branding through collaborative work culture and data-driven management. JAMILA also contributes to the achievement of the 2030 SDGs, specifically Goal 4 (Quality Education) and Target 16.10 (Public Access to Information), positioning it as a symbol of an inclusive, adaptive, and sustainable modern library transformation. The novelty of this study lies in its analytical approach that integrates the evaluation of book delivery services with library Branding enhanceme…
date: 2025-12-18
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: BOOK DELIVERY ORDER SEBAGAI SEBUAH BRANDING INSTITUSI DAN IMPLEMENTASI SUSTAINABLE DEVELOPEMNET GOALS: STUDI KASUS PADA DINAS PERPUSTAKAAN DAN ARSIP KOTA YOGYAKARTA (Text)
has version: BOOK DELIVERY ORDER SEBAGAI SEBUAH BRANDING INSTITUSI DAN IMPLEMENTASI SUSTAINABLE DEVELOPEMNET GOALS: STUDI KASUS PADA DINAS PERPUSTAKAAN DAN ARSIP KOTA YOGYAKARTA (Text)
has published: BOOK DELIVERY ORDER SEBAGAI SEBUAH BRANDING INSTITUSI DAN IMPLEMENTASI SUSTAINABLE DEVELOPEMNET GOALS: STUDI KASUS PADA DINAS PERPUSTAKAAN DAN ARSIP KOTA YOGYAKARTA (Text)
subject: 027.5 Government Libraries/Perpustakaan Pemerintah

BOOK DELIVERY ORDER SEBAGAI SEBUAH BRANDING INSTITUSI DAN IMPLEMENTASI SUSTAINABLE DEVELOPEMNET GOALS: STUDI KASUS PADA DINAS PERPUSTAKAAN DAN ARSIP KOTA YOGYAKARTA (Text)
type: Document
has file: 23200012015_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 23200012015_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

BOOK DELIVERY ORDER SEBAGAI SEBUAH BRANDING INSTITUSI DAN IMPLEMENTASI SUSTAINABLE DEVELOPEMNET GOALS: STUDI KASUS PADA DINAS PERPUSTAKAAN DAN ARSIP KOTA YOGYAKARTA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

PASCASARJANA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 23200012015 Ajrun ‘Azhim Al As’hal
type: Person
given name: NIM.: 23200012015
family name: Ajrun ‘Azhim Al As’hal

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primary topic: BOOK DELIVERY ORDER SEBAGAI SEBUAH BRANDING INSTITUSI DAN IMPLEMENTASI SUSTAINABLE DEVELOPEMNET GOALS: STUDI KASUS PADA DINAS PERPUSTAKAAN DAN ARSIP KOTA YOGYAKARTA

027.5 Government Libraries/Perpustakaan Pemerintah
type: Concept