eprintid: 76054
rev_number: 10
eprint_status: archive
userid: 12243
dir: disk0/00/07/60/54
datestamp: 2026-04-13 02:44:26
lastmod: 2026-04-13 02:44:26
status_changed: 2026-04-13 02:44:26
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Fayza Salwa, NIM.: 22102040013
title: STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH JEMAAH OLEH KBIHU BINA UMAT KABUPATEN SLEMAN YOGYAKARTA
ispublished: pub
subjects: 297.352
divisions: jur_md
full_text_status: restricted
keywords: KBIHU; promotion strategy; pilgrims; hajj and umrah guidance
note: Muhammad Irfai Muslim, M, Si.
abstract: This research examines the promotion strategies implemented by KBIHU Bina Umat in Sleman Regency, Yogyakarta, to increase the number of pilgrims participating in hajj and umrah guidance programs. This study is motivated by the increasing competition among Hajj and Umrah Guidance Groups (KBIHU), which requires promotional strategies that are not only informative but also capable of building trust and close relationships with the community. This research was conducted using a qualitative method with a descriptive approach. Data were collected through observation, in-depth interviews, and documentation by involving KBIHU management and parties directly engaged in promotional activities. Data analysis was carried out gradually through data reduction, data presentation, and conclusion drawing. The results of the study indicate that the promotion strategies applied by KBIHU Bina Umat Sleman include personal approaches to the community, word-of-mouth promotion, utilization of social media, collaboration with community and religious leaders, as well as providing quality services to pilgrims. These strategies are considered effective in building public trust and contributing to an increase in the number of guided pilgrims. However, the study also identifies several obstacles, such as limited human resources and the underutilization of promotional media. Therefore, the development of more creative, adaptive, and sustainable promotion strategies is needed.
date: 2026-02-04
date_type: published
pages: 112
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: skripsi
thesis_name: other
citation:   Fayza Salwa, NIM.: 22102040013  (2026) STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH JEMAAH OLEH KBIHU BINA UMAT KABUPATEN SLEMAN YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/76054/1/22102040013_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/76054/2/22102040013_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf