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primary topic: PENGGUNAAN MEDIA SOSIAL DALAM MENINGKATKAN FAN ENGAGEMENT BAND SHAGGYDOG (Studi Deskriptif Kualitatif pada Akun Instagram @shaggydogjogja)

PENGGUNAAN MEDIA SOSIAL DALAM MENINGKATKAN FAN ENGAGEMENT BAND SHAGGYDOG (Studi Deskriptif Kualitatif pada Akun Instagram @shaggydogjogja)
type: Thesis
type: Article
abstract: The development of social media as a new media is in line with the development of the music industry. This has become a new demand for musicians who have existed for a long time to reach a wider fan base. Instagram has become one of the strategic media used to build and increase fan engagement. This study aims to identify and analyze the use of Instagram social media in increasing the engagement of Shaggydog band fans. This study uses a descriptive qualitative method with data collection techniques through observation, interviews with account managers and Shaggydog band personnel, and documentation. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing with data validity testing using source and expert triangulation. The results show that the engagement of Shaggydog fans can be increased through the use of Instagram features, such as profiles, photo and video uploads, stories, live broadcasts, and interactive captions by Shaggydog through their Instagram account @shaggydogjogja. This study concludes that Instagram not only functions as a promotional medium but also as an effective new media interaction space in increasing the engagement and loyalty of Shaggydog band fans.
date: 2026-01-21
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGGUNAAN MEDIA SOSIAL DALAM MENINGKATKAN FAN ENGAGEMENT BAND SHAGGYDOG (Studi Deskriptif Kualitatif pada Akun Instagram @shaggydogjogja) (Text)
has version: PENGGUNAAN MEDIA SOSIAL DALAM MENINGKATKAN FAN ENGAGEMENT BAND SHAGGYDOG (Studi Deskriptif Kualitatif pada Akun Instagram @shaggydogjogja) (Text)
has published: PENGGUNAAN MEDIA SOSIAL DALAM MENINGKATKAN FAN ENGAGEMENT BAND SHAGGYDOG (Studi Deskriptif Kualitatif pada Akun Instagram @shaggydogjogja) (Text)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

PENGGUNAAN MEDIA SOSIAL DALAM MENINGKATKAN FAN ENGAGEMENT BAND SHAGGYDOG (Studi Deskriptif Kualitatif pada Akun Instagram @shaggydogjogja) (Text)
type: Document
has file: 21107030032_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030032_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGGUNAAN MEDIA SOSIAL DALAM MENINGKATKAN FAN ENGAGEMENT BAND SHAGGYDOG (Studi Deskriptif Kualitatif pada Akun Instagram @shaggydogjogja) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030032 Rifqi Abdi Rabbani
type: Person
given name: NIM.: 21107030032
family name: Rifqi Abdi Rabbani

HTML Summary of #76055 PENGGUNAAN MEDIA SOSIAL DALAM MENINGKATKAN FAN ENGAGEMENT BAND SHAGGYDOG (Studi Deskriptif Kualitatif pada Akun Instagram @shaggydogjogja)
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primary topic: PENGGUNAAN MEDIA SOSIAL DALAM MENINGKATKAN FAN ENGAGEMENT BAND SHAGGYDOG (Studi Deskriptif Kualitatif pada Akun Instagram @shaggydogjogja)

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept