Institutional Repository UIN Sunan Kalijaga YogyakartaPERTANGGUNGJAWABAN PELAKU USAHA ATAS MISTREATMENT DALAM PENYELENGGARAAN KONSER (Studi Kasus Konser DAY6 3rd World Tour ‘Forever Young’ In Jakarta)NIM.: 22103040132Ziana NawafilaauthorThe public's high enthusiasm for concert entertainment has encouraged the emergence of promoters, who attract artists and guest stars from all over the world to organize concerts. Consumers interested in attending these concerts will purchase tickets for their desired concert, one of which is the DAY6 3rd World Tour 'Forever Young' Concert in Jakarta. This ticket purchase creates a buying and selling relationship between consumers and promoters, giving rise to mutually agreed rights and obligations. Promoters who fail to provide appropriate rights to consumers are held liable for any losses incurred by consumers. Therefore, this study aims to determine which consumer rights were violated by the promoter in organizing the DAY6 concert, to determine the appropriateness of the promoter's responsibilities as seen in the Consumer Protection Law, and to determine the efforts consumers have made to regain their rights violated during the DAY6 concert. The research method used in this study is empirical juridical with a statutory approach. This research is descriptive and analytical, with data collected through interviews, questionnaires, and literature review. The data were then analyzed using qualitative data analysis. The results indicate various mistreatments by the promoter, including pending ticket payments, unilateral venue changes, delays in refunds, failure to provide seat and queue numbers to ticketing partners, and negligence in service and facilities during the concert, demonstrating a failure to fulfill consumer rights as stipulated in Article 4 of the Consumer Protection Law. Furthermore, the promoter, as the concert organizer, took responsibility by offering a refund option for venue changes. However, the implementation of this policy was inconsistent with Article 4 letter h, Article 7 letter g, and Article 19 of the Consumer Protection Law, as refunds were not fully and comprehensively provided. Consumers have also made efforts through virtual actions by contacting promoters and posting complaints and protests through social media such as X/Twitter, Instagram, TikTok, also through email platforms and LinkedIn, actions to reprimand promoter staff on the day of the concert and protest outside the venue during the concert, as well as consumer efforts through the My Day Berserikat community which includes collective data collection of losses, signing petitions, and advocacy to BPKN, YLKI, Ministry of Trade, Ministry of Tourism, and the Indonesian House of Representatives, which then continued to litigation efforts.340 Ilmu Hukum2026-02-13UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS SYARIAH DAN HUKUMThesis

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