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primary topic: http://digilib.uin-suka.ac.id/id/eprint/76067

http://digilib.uin-suka.ac.id/id/eprint/76067
type: Thesis
type: Article
title: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
abstract: The background of this research stems from the researcher's interest in the decision-making dynamics of new students in choosing educational institutions within the State Islamic Religious Higher Education (PTKIN) environment. In the increasingly competitive educational services market, the roles of oral recommendations (Word of Mouth) and institutional reputation (Brand Image) have become strategic factors influencing students' choices. This study aims to analyze the relationship, correlation, and the extent of influence of Word of Mouth (X) and Brand Image (Z) on Students' Decision-Making (Y). This study employed a quantitative approach conducted at the Faculty of Islamic Education and Teacher Training (FITK) UIN Sunan Kalijaga Yogyakarta, with a population of 962 new students. Sampling was carried out using the proportionate stratified random sampling technique, resulting in a total of 283 respondents. Data collection was performed by distributing questionnaires to respondents using a 5-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree). The obtained data were then analyzed using bivariate correlation tests, partial correlation tests, and multiple linear regression analysis with the assistance of SPSS software. The analysis results show that the bivariate correlation value ($r_{yx}$) of 0.823 is greater than the partial correlation value (
date: 2026-03-05
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: http://digilib.uin-suka.ac.id/id/document/1047914
has version: http://digilib.uin-suka.ac.id/id/document/1047914
has published: http://digilib.uin-suka.ac.id/id/document/1047914
has document: http://digilib.uin-suka.ac.id/id/document/1047915
has version: http://digilib.uin-suka.ac.id/id/document/1047915
has published: http://digilib.uin-suka.ac.id/id/document/1047915
has document: http://digilib.uin-suka.ac.id/id/document/1049170
has document: http://digilib.uin-suka.ac.id/id/document/1049171
has document: http://digilib.uin-suka.ac.id/id/document/1049172
has document: http://digilib.uin-suka.ac.id/id/document/1049173
has document: http://digilib.uin-suka.ac.id/id/document/1049174
has document: http://digilib.uin-suka.ac.id/id/document/1049175
has document: http://digilib.uin-suka.ac.id/id/document/1049176
has document: http://digilib.uin-suka.ac.id/id/document/1049177
subject: 371.2 Pendidikan - Manajemen

http://digilib.uin-suka.ac.id/id/document/1047914
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Text)
has file: 22104090014_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22104090014_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

http://digilib.uin-suka.ac.id/id/document/1047915
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Text)

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU TARBIYAH DAN KEGURUAN, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22104090014 Arif Abdurrovif
type: Person
given name: NIM.: 22104090014
family name: Arif Abdurrovif

http://digilib.uin-suka.ac.id/id/document/1049170
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1047915
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http://digilib.uin-suka.ac.id/id/document/1049171
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Other)
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http://digilib.uin-suka.ac.id/id/document/1049172
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1047915
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ismedium thumbnail version of: http://digilib.uin-suka.ac.id/id/document/1047915

http://digilib.uin-suka.ac.id/id/document/1049173
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Other)
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is volatile version of: http://digilib.uin-suka.ac.id/id/document/1047915
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http://digilib.uin-suka.ac.id/id/document/1049174
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Other)
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has file: lightbox.jpg
has part: lightbox.jpg

http://digilib.uin-suka.ac.id/id/document/1049175
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Other)
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has file: preview.jpg
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http://digilib.uin-suka.ac.id/id/document/1049176
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Other)
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ismedium thumbnail version of: http://digilib.uin-suka.ac.id/id/document/1047914
has file: medium.jpg
has part: medium.jpg

http://digilib.uin-suka.ac.id/id/document/1049177
type: Document
label: PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1047914
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issmall thumbnail version of: http://digilib.uin-suka.ac.id/id/document/1047914
has file: small.jpg
has part: small.jpg

https://digilib.uin-suka.ac.id/id/eprint/76067/
title: HTML Summary of #76067 PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN SURVEI TERHADAP MAHASISWA BARU PROGRAM STRATA 1 FAKULTAS ILMU TARBIYAH DAN KEGURUAN UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
format: text/html
primary topic: http://digilib.uin-suka.ac.id/id/eprint/76067

371.2 Pendidikan - Manajemen
type: Concept