Institutional Repository UIN Sunan Kalijaga YogyakartaSTRATEGI PROMOSI PERPUSTAKAAN DALAM MENINGKATKAN MINAT KUNJUNG SISWA SISWI SMA MUHAMMADIYAH 3 YOGYAKARTANIM.: 19101040119Aziz MusthofaauthorThis research aims to analyze library promotion strategies in increasing student interest in visiting SMA Muhammadiyah 3 Yogyakarta. The method used is descriptive qualitative research with an observation, interview and documentation approach. The collected data was then analyzed using the theory of Milles and Huberman (1992), namely, data reduction, data presentation, and drawing conclusions. This researcher tested the validity of the data using extended observation, triangulation, member checking. The research results showed that the Baitul 'Ilmi SMA Muhammadiyah 3 Yogyakarta library implemented various promotional strategies, including the use of social media (Instagram, Facebook, YouTube), distribution of brochures, collaboration programs with teachers, introduction of new collections, and banners. The impact of this strategy is increasing student awareness of library services, which then encourages an increase in interest in student visits, namely around 676 students in January-October 2024. This research provides a practical contribution in developing school library promotion strategies to support information literacy among students.021.7 Promotion of Libraries/ Promosi Perpustakaan2024-12-24UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ADAB DAN ILMU BUDAYAThesis

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