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        <dc:title>PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO &#13;
(SURVEI PADA PENGIKUT @MOVIEMNFS DI X)</dc:title>
        <dc:creator>Ahmad Dio Putra Fatikha Rizky, NIM.: 22107030124</dc:creator>
        <dc:subject>Ilmu Komunikasi</dc:subject>
        <dc:description>The rapid growth of digital media has strengthened the role of electronic word of mouth (e-WoM) in influencing audience behavior in the film industry. Despite the commercial success of Indonesian animated films, empirical studies examining the mechanism of e-WoM in this context remain limited. This study analyzes the influence of e-WoM on ticket purchase decisions for the animated film Jumbo, with watching intention as a mediating variable, using the Elaboration Likelihood Model (ELM). A quantitative correlational approach was employed through an online survey of 399 followers of the X account @moviemnfs, selected using purposive sampling. Data were analyzed using path analysis. The results indicate that e-WoM significantly influences watching intention and ticket purchase decisions. Watching intention also has a significant effect on purchase decisions and mediates the relationship between e-WoM and purchasing behavior. The indirect effect of e-WoM through watching intention is greater than its direct effect, indicating that watching intention serves as the dominant mechanism. These findings highlight the strategic importance of e-WoM in digital film marketing and support the relevance of ELM in explaining audience decision-making processes.&#13;
Keywords: electronic word of mouth (e-WoM), watching intention, purchase decision, Elaboration Likelihood Model (ELM), animated film, digital marketing</dc:description>
        <dc:date>2026-01-26</dc:date>
        <dc:type>Thesis</dc:type>
        <dc:type>NonPeerReviewed</dc:type>
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        <dc:identifier>https://digilib.uin-suka.ac.id/id/eprint/76130/1/22107030124_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf</dc:identifier>
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        <dc:identifier>https://digilib.uin-suka.ac.id/id/eprint/76130/2/22107030124_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf</dc:identifier>
        <dc:identifier>  Ahmad Dio Putra Fatikha Rizky, NIM.: 22107030124  (2026) PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO (SURVEI PADA PENGIKUT @MOVIEMNFS DI X).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   </dc:identifier></oai_dc:dc>
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