{
      "department": "FAKULTAS ILMU SOSIAL DAN HUMANIORA",
      "subjects": [
        "I"
      ],
      "eprintid": 76130,
      "thesis_type": "skripsi",
      "date": "2026-01-26",
      "userid": 12241,
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            "placement": 1,
            "eprintid": 76130,
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                  "objectid": 1048072,
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                  "filename": "22107030124_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"
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            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1048072",
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            "docid": 1048072,
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            "security": "public",
            "pos": 1,
            "formatdesc": "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO  (SURVEI PADA PENGIKUT @MOVIEMNFS DI X)"
          },
          {
            "language": "id",
            "placement": 2,
            "eprintid": 76130,
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                  "datasetid": "document",
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                  "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/file\/1814408",
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                  "filename": "22107030124_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf"
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            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1048073",
            "main": "22107030124_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf",
            "mime_type": "application\/pdf",
            "docid": 1048073,
            "format": "text",
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            "pos": 2,
            "formatdesc": "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO  (SURVEI PADA PENGIKUT @MOVIEMNFS DI X)"
          }
      ],
      "rev_number": 17,
      "creators": [
        {
          "name": {
            "lineage": null,
            "given": "NIM.: 22107030124",
            "honourific": null,
            "family": "Ahmad Dio Putra Fatikha Rizky"
          }
        }
      ],
      "dir": "disk0\/00\/07\/61\/30",
      "keywords": "electronic word of mouth (e-WoM), watching intention, purchase decision, Elaboration Likelihood Model (ELM), animated film, digital marketing",
      "lastmod": "2026-04-16 02:37:34",
      "ispublished": "pub",
      "metadata_visibility": "show",
      "date_type": "published",
      "eprint_status": "archive",
      "status_changed": "2026-04-16 02:37:34",
      "datestamp": "2026-04-16 02:37:34",
      "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/eprint\/76130",
      "thesis_name": "other",
      "note": "Dr. Rama Kertammukti, S.Sos., M.Sn",
      "full_text_status": "restricted",
      "contact_email": "sophanshofwan@gmail.com",
      "divisions": [
        "jur_ikom"
      ],
      "abstract": "The rapid growth of digital media has strengthened the role of electronic word of mouth (e-WoM) in influencing audience behavior in the film industry. Despite the commercial success of Indonesian animated films, empirical studies examining the mechanism of e-WoM in this context remain limited. This study analyzes the influence of e-WoM on ticket purchase decisions for the animated film Jumbo, with watching intention as a mediating variable, using the Elaboration Likelihood Model (ELM). A quantitative correlational approach was employed through an online survey of 399 followers of the X account @moviemnfs, selected using purposive sampling. Data were analyzed using path analysis. The results indicate that e-WoM significantly influences watching intention and ticket purchase decisions. Watching intention also has a significant effect on purchase decisions and mediates the relationship between e-WoM and purchasing behavior. The indirect effect of e-WoM through watching intention is greater than its direct effect, indicating that watching intention serves as the dominant mechanism. These findings highlight the strategic importance of e-WoM in digital film marketing and support the relevance of ELM in explaining audience decision-making processes.\r\nKeywords: electronic word of mouth (e-WoM), watching intention, purchase decision, Elaboration Likelihood Model (ELM), animated film, digital marketing",
      "type": "thesis",
      "title": "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X)",
      "institution": "UIN SUNAN KALIJAGA YOGYAKARTA",
      "pages": 204
    }