<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X)"^^ . "The rapid growth of digital media has strengthened the role of electronic word of mouth (e-WoM) in influencing audience behavior in the film industry. Despite the commercial success of Indonesian animated films, empirical studies examining the mechanism of e-WoM in this context remain limited. This study analyzes the influence of e-WoM on ticket purchase decisions for the animated film Jumbo, with watching intention as a mediating variable, using the Elaboration Likelihood Model (ELM). A quantitative correlational approach was employed through an online survey of 399 followers of the X account @moviemnfs, selected using purposive sampling. Data were analyzed using path analysis. The results indicate that e-WoM significantly influences watching intention and ticket purchase decisions. Watching intention also has a significant effect on purchase decisions and mediates the relationship between e-WoM and purchasing behavior. The indirect effect of e-WoM through watching intention is greater than its direct effect, indicating that watching intention serves as the dominant mechanism. These findings highlight the strategic importance of e-WoM in digital film marketing and support the relevance of ELM in explaining audience decision-making processes.\r\nKeywords: electronic word of mouth (e-WoM), watching intention, purchase decision, Elaboration Likelihood Model (ELM), animated film, digital marketing"^^ . "2026-01-26" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 22107030124"^^ . "Ahmad Dio Putra Fatikha Rizky"^^ . "NIM.: 22107030124 Ahmad Dio Putra Fatikha Rizky"^^ . . . . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Text)"^^ . . . . . "22107030124_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Text)"^^ . . . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Other)"^^ . . . . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Other)"^^ . . . . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Other)"^^ . . . . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Other)"^^ . . . . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \r\n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #76130 \n\nPENGARUH E-WOM MELALUI MINAT MENONTON TERHADAP KEPUTUSAN MEMBELI TIKET FILM JUMBO \n(SURVEI PADA PENGIKUT @MOVIEMNFS DI X)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .