Institutional Repository UIN Sunan Kalijaga YogyakartaPENGARUH PERHATIAN CONTENT MARKETING TERHADAP MINAT BELI PADA PRODUK THE ORIGINOTE (Survei pada followers TikTok @theoriginote)NIM.: 21107030153Aulia Isna UlinnuhaauthorSocial media has developed a major influence on society, such as in a company or brand. Digital marketing activities utilize the development of information and technology, one of which is by creating content marketing. The TikTok account @theoriginote actively shares various information about products, this is one of the effective marketing strategies on the TikTok application, namely by creating content on the TikTok account @theoriginote. Content creation can bean effectivestrategy to promote and introduce The Originote products. Because video content on TikTok only has a short duration, the content must be packaged attractively to attract the audience. The formulation of the problem to be studied is how much influence does content marketing through TikTok have on the purchasing decisions of The Originote consumers. This study uses the AISAS model theory, uses a quantitative associative method. The results of this study indicate that content marketing has a significant effect on purchasing interest.302.231 Media Komunikasi, Media Massa, Media Sosial658.802 Komunikasi - Pemasaran2025-08-05UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ILMU SOSIAL DAN HUMANIORAThesis

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