…
comment: The repository administrator has not yet configured an RDF license.
primary topic: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA)

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA)
type: Thesis
type: Article
abstract: This study aims to examine the effect of Instagram media exposure on visiting decisions at the Jogja-NETPAC Asian Film Festival (JAFF), with Fear of Missing Out (FoMO) as a mediating variable. This research employs a quantitative approach using a survey method involving 108 respondents who are followers of the Instagram account @jaffjogja and have previously attended JAFF. The theoretical framework is based on the Elaboration Likelihood Model (ELM), which explains persuasive communication through central and peripheral routes. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that Instagram media exposure has a significant effect on FoMO (β = 0.631; p < 0.001) and visiting decisions (β = 0.413; p < 0.001). Furthermore, FoMO has a significant effect on visiting decisions (β = 0.482; p < 0.001). The indirect effect analysis confirms that FoMO significantly mediates the relationship between Instagram media exposure and visiting decisions (β = 0.304; p < 0.001). The coefficient of determination shows that FoMO is explained by Instagram media exposure at 39.9%, while visiting decisions are explained by Instagram media exposure and FoMO at 65.4%. These findings highlight the strategic role of Instagram in influencing audience behavior through both cognitive and emotional mechanisms. Keywords: Instagram Media Exposure, Fear Of Missing Out, Visiting Decision, Film Festival, Elaboration Likelihood Model
date: 2025-11-19
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
has version: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
has published: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
has document: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Other)
subject: Ilmu Komunikasi

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
type: Document
has file: 21107030036_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030036_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030036 Nauval Hanif Al Imroni
type: Person
given name: NIM.: 21107030036
family name: Nauval Hanif Al Imroni

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Other)
type: Document
is version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
is volatile version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
islightbox thumbnail version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Other)
type: Document
is version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
is volatile version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
ispreview thumbnail version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Other)
type: Document
is version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
is volatile version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
ismedium thumbnail version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Other)
type: Document
is version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
is volatile version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
issmall thumbnail version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Other)
type: Document
is version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
is volatile version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
islightbox thumbnail version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
has file: lightbox.jpg
has part: lightbox.jpg

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Other)
type: Document
is version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
is volatile version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
ispreview thumbnail version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
has file: preview.jpg
has part: preview.jpg

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Other)
type: Document
is version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
is volatile version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
ismedium thumbnail version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
has file: medium.jpg
has part: medium.jpg

PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Other)
type: Document
is version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
is volatile version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
issmall thumbnail version of: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA) (Text)
has file: small.jpg
has part: small.jpg

HTML Summary of #76180 PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA)
format: text/html
primary topic: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA)

Ilmu Komunikasi
type: Concept