eprintid: 76180
rev_number: 10
eprint_status: archive
userid: 12241
dir: disk0/00/07/61/80
datestamp: 2026-04-21 02:26:57
lastmod: 2026-04-21 02:26:57
status_changed: 2026-04-21 02:26:57
type: thesis
metadata_visibility: show
contact_email: sophanshofwan@gmail.com
creators_name: Nauval Hanif Al Imroni, NIM.: 21107030036
title: PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL 
(SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Instagram Media Exposure, Fear Of Missing Out, Visiting Decision, Film Festival, Elaboration Likelihood Model
note: Yani Tri Wijayanti, M.Si
abstract: This study aims to examine the effect of Instagram media exposure on visiting decisions at the Jogja-NETPAC Asian Film Festival (JAFF), with Fear of Missing Out (FoMO) as a mediating variable. This research employs a quantitative approach using a survey method involving 108 respondents who are followers of the Instagram account @jaffjogja and have previously attended JAFF. The theoretical framework is based on the Elaboration Likelihood Model (ELM), which explains persuasive communication through central and peripheral routes. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that Instagram media exposure has a significant effect on FoMO (β = 0.631; p < 0.001) and visiting decisions (β = 0.413; p < 0.001). Furthermore, FoMO has a significant effect on visiting decisions (β = 0.482; p < 0.001). The indirect effect analysis confirms that FoMO significantly mediates the relationship between Instagram media exposure and visiting decisions (β = 0.304; p < 0.001). The coefficient of determination shows that FoMO is explained by Instagram media exposure at 39.9%, while visiting decisions are explained by Instagram media exposure and FoMO at 65.4%. These findings highlight the strategic role of Instagram in influencing audience behavior through both cognitive and emotional mechanisms.
Keywords: Instagram Media Exposure, Fear Of Missing Out, Visiting Decision, Film Festival, Elaboration Likelihood Model
date: 2025-11-19
date_type: published
pages: 128
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Nauval Hanif Al Imroni, NIM.: 21107030036  (2025) PENGARUH TERPAAN MEDIA INSTAGRAM MELALUI FEAR OF MISSING OUT TERHADAP KEPUTUSAN BERKUNJUNG JOGJA-NETPAC ASIAN FILM FESTIVAL (SURVEI PADA FOLLOWERS AKUN INSTAGRAM @JAFFJOGJA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/76180/1/21107030036_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/76180/2/21107030036_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf