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primary topic: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS

STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS
type: Thesis
type: Article
abstract: Digital development in the era of media convergence has led to significant shifts in media distribution and consumption. This condition has given rise to audience fragmentation amid the rapid growth of various digital platforms, requiring communication media such as radio to adapt in order to remain relevant and sustainable. This situation is important to examine because a media outlet’s ability to respond to audience fragmentation determines its existence and competitiveness in the era of media convergence. This study aims to analyze the digitalization strategy of the “Inspirasi Siang” program at MQFM Jogja in addressing the phenomenon of audience fragmentation, using a descriptive qualitative research approach with data collection methods including in-depth interviews, observation, and documentation. The findings indicate that the “Inspirasi Siang” program of MQFM Yogyakarta has implemented digital broadcasting adaptations to respond to audience fragmentation. The digitalization strategies applied to address fragmentation based on platform, content preferences, time, and age include providing on-demand broadcasts, YouTube live streaming, the use of Instagram social media, repackaging content into short videos, maintaining consistent content uploads, and strengthening audience interaction through digital audience communities. Digital strategy has become a necessity for broadcasting media due to the emergence of various digital platforms. Media institutions must transform to remain relevant and competitive amid increasingly selective and dispersed audiences. Therefore, digital strategy is more than mere innovation; it is a planned effort to maintain existence and expand audience reach in the era of media convergence.
date: 2026-02-11
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
has version: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
has published: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
has document: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Other)
subject: 297.6 Dakwah dan Penyiaran Islam

STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
type: Document
has file: 22102010013_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
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STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22102010013 Dika Izki Fadillah
type: Person
given name: NIM.: 22102010013
family name: Dika Izki Fadillah

STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Other)
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STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Other)
type: Document
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STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Other)
type: Document
is version of: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
is volatile version of: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
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STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Other)
type: Document
is version of: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
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STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Other)
type: Document
is version of: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
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STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Other)
type: Document
is version of: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
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STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Other)
type: Document
is version of: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
is volatile version of: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
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STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Other)
type: Document
is version of: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
is volatile version of: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS (Text)
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primary topic: STRATEGI DIGITALISASI PROGRAM “INSPIRASI SIANG” MQFM YOGYAKARTA DALAM MENGHADAPI FRAGMENTASI AUDIENS

297.6 Dakwah dan Penyiaran Islam
type: Concept