%0 Thesis
%9 Masters
%A Suci Sri Rejeki, NIM.: 23202011013
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2025
%F digilib:76283
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K social communication; Transgender Women of Yayasan Kebaya; self-image; social acceptance
%P 237
%T KOMUNIKASI SOSIAL WARIA YAYASAN KEBAYA YOGYAKARTA DALAM MEMBANGUN CITRA DIRI DI KALANGAN MASYARAKAT GOWONGAN
%U https://digilib.uin-suka.ac.id/id/eprint/76283/
%X This study aims to analyze the social communication practices carried out by the transgender women community of Yayasan Kebaya Yogyakarta in constructing their self-image within the Gowongan community, as well as to understand how society perceives these efforts. In a society that continues to uphold traditional and religious values, transgender individuals frequently face stigma and discrimination. However, Yayasan Kebaya has demonstrated a relatively high level of social acceptance within the local community. This research employs a qualitative approach with a descriptive method, using interviews, observations, and documentation as data collection techniques. The findings show that the transgender women of Yayasan Kebaya build their self-image through social communication, which includes active participation in community activities. This strategy has proven effective in shaping a positive image, as indicated by increased interaction and collaboration with local residents. The study concludes that social communication is a powerful tool for fostering an inclusive environment that respects diversity.
%Z Dr. Mohammad Zamroni, S.Sos.I.,M.Si.