Institutional Repository UIN Sunan Kalijaga YogyakartaKOMUNIKASI SOSIAL WARIA YAYASAN KEBAYA YOGYAKARTA DALAM MEMBANGUN CITRA DIRI DI KALANGAN MASYARAKAT GOWONGANNIM.: 23202011013Suci Sri RejekiauthorThis study aims to analyze the social communication practices carried out by the transgender women community of Yayasan Kebaya Yogyakarta in constructing their self-image within the Gowongan community, as well as to understand how society perceives these efforts. In a society that continues to uphold traditional and religious values, transgender individuals frequently face stigma and discrimination. However, Yayasan Kebaya has demonstrated a relatively high level of social acceptance within the local community. This research employs a qualitative approach with a descriptive method, using interviews, observations, and documentation as data collection techniques. The findings show that the transgender women of Yayasan Kebaya build their self-image through social communication, which includes active participation in community activities. This strategy has proven effective in shaping a positive image, as indicated by increased interaction and collaboration with local residents. The study concludes that social communication is a powerful tool for fostering an inclusive environment that respects diversity.302.4 Interaksi Sosial antar Kelompok2025-07-18UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis

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