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KOMUNIKASI SOSIAL WARIA YAYASAN KEBAYA YOGYAKARTA DALAM MEMBANGUN CITRA DIRI DI KALANGAN MASYARAKAT GOWONGAN
This study aims to analyze the social communication practices carried out by the transgender women community of Yayasan Kebaya Yogyakarta in constructing their self-image within the Gowongan community, as well as to understand how society perceives these efforts. In a society that continues to uphold traditional and religious values, transgender individuals frequently face stigma and discrimination. However, Yayasan Kebaya has demonstrated a relatively high level of social acceptance within the local community. This research employs a qualitative approach with a descriptive method, using interviews, observations, and documentation as data collection techniques. The findings show that the transgender women of Yayasan Kebaya build their self-image through social communication, which includes active participation in community activities. This strategy has proven effective in shaping a positive image, as indicated by increased interaction and collaboration with local residents. The study concludes that social communication is a powerful tool for fostering an inclusive environment that respects diversity.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
KOMUNIKASI SOSIAL WARIA YAYASAN KEBAYA YOGYAKARTA DALAM MEMBANGUN CITRA DIRI DI KALANGAN MASYARAKAT GOWONGAN (Text)
KOMUNIKASI SOSIAL WARIA YAYASAN KEBAYA YOGYAKARTA DALAM MEMBANGUN CITRA DIRI DI KALANGAN MASYARAKAT GOWONGAN (Other)
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