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PERUBAHAN PERILAKU BERAGAMA MASYARAKAT VIRTUAL: STUDI KONSTRUKSI SOSIAL PENGIKUT SALURAN WHATSAPP USTADZ HANAN ATTAKI
The development of digital communication technology, especially social media based on communication applications such as WhatsApp, has formed a new social space in the digital space that allows for virtual social interaction of religions. This phenomenon encourages the emergence of a new pattern in society, namely virtual society. People who shape patterns of attitudes, understanding, and practices of religion through digital media such as the WhatsApp channel. This study aims to analyze how the form of religious behavior changes in the virtual community followers of Ustadz Hanan Attaki's WhatsApp channel using Peter L Berger's social construction theory. This research includes qualitative research on a case study approach with data collection techniques in the form of observation of direct participation in Ustadz Hanan Attaki's WhatsApp channel, in-depth interviews with channel followers and documentation of messages conveyed in WhatsApp channels. Data analysis was carried out descriptive-interpretive with 3 dynamics in Peter L Berger's social construction, namely externalization, objectification and internalization. The results of the study show that messages that are routinely conveyed in the WhatsApp channel undergo a process of externalization as a subjective expression of religious leaders, which is then objectified through repetition and collective understanding and internalized in the individual consciousness of the virtual community of WhatsApp channel followers as religious values that can shape religious understanding, attitudes and practices. This process shows that digital spaces such as WhatsApp channels not only function as a medium for conveying religious values, but also as an arena in shaping a new religious social reality for virtual society. Thus, the change in religious behavior that occurs in virtual society is not an instant and individual process, but the result of a process of social construction that takes place gradually in virtual interaction.
FAKULTAS USHULUDDIN DAN PEMIKIRAN ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
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