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STRATEGI CYBER PUBLIC RELATIONS DALAM MENYEBARLUASKAN PENGETAHUAN TENTANG PETERNAKAN DAN KESEHATAN HEWAN
This study explores the Cyber Public Relations (Cyber PR) strategy implemented by the Public Relations Division of the Directorate General of Livestock and Animal Health (Ditjen PKH) in disseminating knowledge about livestock and animal health through the Instagram account @ditjen_pkh. The research is motivated by the importance of using social media to support fast and wide-reaching information dissemination, especially to livestock farmers. This study uses a descriptive qualitative approach with data collection techniques including Instagram observation, interviews with Ditjen PKH public relations officers and academics, and documentation. The findings reveal that Ditjen PKH's communication strategy is well-planned starting with content planning based on agenda setting and national issues, implementing two-way communication through various Instagram features, and evaluating performance using social media insights. This Cyber PR strategy is considered effective in reaching a wide audience, delivering information in an engaging and understandable manner, and fostering interactive relationships between the government and the public.
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
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