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        <dc:title>REPRESENTASI DAKWAH EMPATIK DALAM KONTEN REELS INSTAGRAM @TERASDAKWAH</dc:title>
        <dc:creator>Sakti Fawaaz Hilmiy, NIM.: 22102010066</dc:creator>
        <dc:subject>302.231 Media Komunikasi, Media Massa, Media Sosial</dc:subject>
        <dc:description>The increasing psychological burden among the younger generation, who&#13;
often feel alienated by normative da'wah delivery, demands a new approach that&#13;
is more relevant to their mental health conditions. This study aims to delineate&#13;
how the meaning of empathic da'wah is represented through verbal and visual&#13;
elements in the Instagram Reels content of @terasdakwah. Using a qualitative&#13;
content analysis method through Roland Barthes’ semiotic model, this research&#13;
dissects the sign systems at the levels of denotation, connotation, and myth within&#13;
the produced reels. The results indicate that the construction created by&#13;
@terasdakwah consistently builds a representation of empathic da'wah through&#13;
three main indicators: emotional validation (al-tafahum), fostering hope (albasyir),&#13;
and providing solution-oriented support (al-hikmah). The analysis reveals&#13;
a deconstruction of the rigid image of da'wah into a more inclusive one by utilizing&#13;
modern visual symbols and language familiar to the daily lives of young people.&#13;
Through this approach, mental health issues are represented not as a spiritual&#13;
punishment, but as a human process that can be approached through the tranquility&#13;
of Qur'anic values. Thus, @terasdakwah has successfully created a digital safe&#13;
space that positions religion as an emotional companion and a solution to the&#13;
identity crisis of today's youth.</dc:description>
        <dc:date>2026-03-11</dc:date>
        <dc:type>Thesis</dc:type>
        <dc:type>NonPeerReviewed</dc:type>
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        <dc:identifier>https://digilib.uin-suka.ac.id/id/eprint/76317/1/22102010066_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf</dc:identifier>
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        <dc:identifier>https://digilib.uin-suka.ac.id/id/eprint/76317/2/22102010066_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf</dc:identifier>
        <dc:identifier>  Sakti Fawaaz Hilmiy, NIM.: 22102010066  (2026) REPRESENTASI DAKWAH EMPATIK DALAM KONTEN REELS INSTAGRAM @TERASDAKWAH.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   </dc:identifier></oai_dc:dc>
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