Institutional Repository UIN Sunan Kalijaga YogyakartaREPRESENTASI DAKWAH EMPATIK DALAM KONTEN REELS INSTAGRAM @TERASDAKWAHNIM.: 22102010066Sakti Fawaaz HilmiyauthorThe increasing psychological burden among the younger generation, who often feel alienated by normative da'wah delivery, demands a new approach that is more relevant to their mental health conditions. This study aims to delineate how the meaning of empathic da'wah is represented through verbal and visual elements in the Instagram Reels content of @terasdakwah. Using a qualitative content analysis method through Roland Barthes’ semiotic model, this research dissects the sign systems at the levels of denotation, connotation, and myth within the produced reels. The results indicate that the construction created by @terasdakwah consistently builds a representation of empathic da'wah through three main indicators: emotional validation (al-tafahum), fostering hope (albasyir), and providing solution-oriented support (al-hikmah). The analysis reveals a deconstruction of the rigid image of da'wah into a more inclusive one by utilizing modern visual symbols and language familiar to the daily lives of young people. Through this approach, mental health issues are represented not as a spiritual punishment, but as a human process that can be approached through the tranquility of Qur'anic values. Thus, @terasdakwah has successfully created a digital safe space that positions religion as an emotional companion and a solution to the identity crisis of today's youth.302.231 Media Komunikasi, Media Massa, Media Sosial2026-03-11UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis

For work being deposited by its own author: In self-archiving this collection of files and associated bibliographic metadata, I grant Institutional Repository UIN Sunan Kalijaga Yogyakarta the right to store them and to make them permanently available publicly for free on-line. I declare that this material is my own intellectual property and I understand that Institutional Repository UIN Sunan Kalijaga Yogyakarta does not assume any responsibility if there is any breach of copyright in distributing these files or metadata. (All authors are urged to prominently assert their copyright on the title page of their work.)

For work being deposited by someone other than its author: I hereby declare that the collection of files and associated bibliographic metadata that I am archiving at Institutional Repository UIN Sunan Kalijaga Yogyakarta) is in the public domain. If this is not the case, I accept full responsibility for any breach of copyright that distributing these files or metadata may entail.

Clicking on the deposit button indicates your agreement to these terms.