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bibo:abstract "The increasing psychological burden among the younger generation, who\r\noften feel alienated by normative da'wah delivery, demands a new approach that\r\nis more relevant to their mental health conditions. This study aims to delineate\r\nhow the meaning of empathic da'wah is represented through verbal and visual\r\nelements in the Instagram Reels content of @terasdakwah. Using a qualitative\r\ncontent analysis method through Roland Barthes’ semiotic model, this research\r\ndissects the sign systems at the levels of denotation, connotation, and myth within\r\nthe produced reels. The results indicate that the construction created by\r\n@terasdakwah consistently builds a representation of empathic da'wah through\r\nthree main indicators: emotional validation (al-tafahum), fostering hope (albasyir),\r\nand providing solution-oriented support (al-hikmah). The analysis reveals\r\na deconstruction of the rigid image of da'wah into a more inclusive one by utilizing\r\nmodern visual symbols and language familiar to the daily lives of young people.\r\nThrough this approach, mental health issues are represented not as a spiritual\r\npunishment, but as a human process that can be approached through the tranquility\r\nof Qur'anic values. Thus, @terasdakwah has successfully created a digital safe\r\nspace that positions religion as an emotional companion and a solution to the\r\nidentity crisis of today's youth."^^xsd:string;
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skos:prefLabel "302.231 Media Komunikasi, Media Massa, Media Sosial" .
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dc:title "HTML Summary of #76317 \n\nREPRESENTASI DAKWAH EMPATIK DALAM KONTEN REELS INSTAGRAM @TERASDAKWAH\n\n";
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foaf:name "FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA"^^xsd:string;
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foaf:familyName "Sakti Fawaaz Hilmiy"^^xsd:string;
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