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REPRESENTASI DAKWAH EMPATIK DALAM KONTEN REELS INSTAGRAM @TERASDAKWAH
The increasing psychological burden among the younger generation, who often feel alienated by normative da'wah delivery, demands a new approach that is more relevant to their mental health conditions. This study aims to delineate how the meaning of empathic da'wah is represented through verbal and visual elements in the Instagram Reels content of @terasdakwah. Using a qualitative content analysis method through Roland Barthes’ semiotic model, this research dissects the sign systems at the levels of denotation, connotation, and myth within the produced reels. The results indicate that the construction created by @terasdakwah consistently builds a representation of empathic da'wah through three main indicators: emotional validation (al-tafahum), fostering hope (albasyir), and providing solution-oriented support (al-hikmah). The analysis reveals a deconstruction of the rigid image of da'wah into a more inclusive one by utilizing modern visual symbols and language familiar to the daily lives of young people. Through this approach, mental health issues are represented not as a spiritual punishment, but as a human process that can be approached through the tranquility of Qur'anic values. Thus, @terasdakwah has successfully created a digital safe space that positions religion as an emotional companion and a solution to the identity crisis of today's youth.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
REPRESENTASI DAKWAH EMPATIK DALAM KONTEN REELS INSTAGRAM @TERASDAKWAH (Text)
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302.231 Media Komunikasi, Media Massa, Media Sosial