eprintid: 76329 rev_number: 12 eprint_status: archive userid: 12460 dir: disk0/00/07/63/29 datestamp: 2026-05-04 06:58:21 lastmod: 2026-05-04 06:58:21 status_changed: 2026-05-04 06:58:21 type: thesis metadata_visibility: show contact_email: muh.khabib@uin-suka.ac.id creators_name: Trisnawati, NIM.: 22108030024 title: NIAT MENGGUNAKAN LAYANAN BSI MIKRO KUR PADA UMKM: APPLICATION OF BEHAVIORAL REASONING THEORY ispublished: pub subjects: 297.273 divisions: jur_mks full_text_status: restricted keywords: Behavioral Reasoning Theory (BRT), BSI, Mikro KUR note: Rizaldi Yusfiarto, S.Pd.,M.M. abstract: This study aims to analyze the intention to use BSI Mikro KUR services by applying Behavioral Reasoning Theory (BRT). The research model examines the influence of values and beliefs on reasons for, reasons against, attitudes, and intentions to use. This study used a quantitative approach with a survey method of micro-business owners. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results showed that values and beliefs did not have a significant direct effect on intention to use. However, values and beliefs influenced the formation of behavioral reasons, which in turn influenced attitudes and intentions. The attitude variable was shown to have a positive and significant effect on intention to use. These findings indicate that intention to use BSI Mikro KUR services is more influenced by rational evaluation through reasons and attitudes than by values and beliefs directly. Theoretically, these results strengthen BRT, which states that values and beliefs are distal factors that operate through the mechanisms of reasons and attitudes before forming behavioral intentions. date: 2026-04-09 date_type: published pages: 197 institution: UIN SUNAN KALIJAGA YOGYAKARTA department: FAKULTAS EKONOMI DAN BISNIS ISLAM thesis_type: skripsi thesis_name: other citation: Trisnawati, NIM.: 22108030024 (2026) NIAT MENGGUNAKAN LAYANAN BSI MIKRO KUR PADA UMKM: APPLICATION OF BEHAVIORAL REASONING THEORY. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA. document_url: https://digilib.uin-suka.ac.id/id/eprint/76329/1/22108030024_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf document_url: https://digilib.uin-suka.ac.id/id/eprint/76329/2/22108030024_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf