eprintid: 76375
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/07/63/75
datestamp: 2026-05-07 02:08:48
lastmod: 2026-05-07 02:08:48
status_changed: 2026-05-07 02:08:48
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Puji Asriani, NIM.: 24202011016
title: STRATEGI KOMUNIKASI POLITIK PARTAI KEADILAN SEJAHTERA DALAM UPAYA MENINGKATKAN ELEKTABILITAS PARTAI DI KALANGAN MUDA KOTA PALEMBANG
ispublished: pub
subjects: 302.233
divisions: jur_kpi
full_text_status: restricted
keywords: Strategi Komunikasi, Partisipasi Politik, Kalangan Muda, Partai Keadilan Sejahtera
note: Dr. Hamdan Daulay, M.Si., M.A.
abstract: Youth political participation is a strategic element in the sustainability of democracy, particularly in the local political context. This study aims to analyze the political communication strategies implemented by the Prosperous Justice Party (PKS) to increase youth political participation in Palembang City. This study used a qualitative approach with descriptive methods. Data collection techniques were conducted through in-depth interviews, observation, and documentation of party officials, young cadres, and first-time voters. The results indicate that the PKS's communication strategy in reaching youth is carried out through the use of social media, community approaches, and the reinforcement of political messages relevant to youth issues, such as education, employment, and social participation. Furthermore, the use of a persuasive, interactive communication style based on religious and social values has been proven to increase the interest and political involvement of young people. However, this study also identified challenges in the form of low political literacy and apathy among some young people towards practical politics. This research is expected to contribute academically to the study of political communication and serve as a practical reference for political parties in formulating effective communication strategies to increase youth political participation.
date: 2026-04-08
date_type: published
pages: 225
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: masters
thesis_name: other
citation:   Puji Asriani, NIM.: 24202011016  (2026) STRATEGI KOMUNIKASI POLITIK PARTAI KEADILAN SEJAHTERA DALAM UPAYA MENINGKATKAN ELEKTABILITAS PARTAI DI KALANGAN MUDA KOTA PALEMBANG.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/76375/1/24202011016_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/76375/2/24202011016_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf