Institutional Repository UIN Sunan Kalijaga YogyakartaSTRATEGI KOMUNIKASI EKSTERNAL KOMISI PENYIARAN INDONESIA PUSAT DALAM MENINGKATKAN KUALITAS ISI SIARANNIM.: 19107030053Magali Primu AnggoroauthorBroadcast media play a crucial role in shaping public perception, behavior, and access to information. In Indonesia, the Indonesian Broadcasting Commission (KPI) is responsible for ensuring that television and radio content adheres to ethical and regulatory standards. However, challenges persist in maintaining broadcast quality, particularly in infotainment and soap opera programs that consistently fail to meet KPI’s minimum quality index. This study analyzes KPI’s external communication strategies aimed at improving content quality using Cutlip and Center’s four-stage communication model. Employing a qualitative descriptive approach, data were collected through interviews with KPI representatives, observations of public engagement activities, and analysis of official documents and broadcast quality reports. Findings indicate that KPI implements a structured strategy involving fact-finding, planning, communication, and evaluation. The fact-finding stage includes monitoring broadcasts and analyzing public complaints; planning involves policy development and stakeholder coordination; communication efforts focus on outreach and collaboration with media institutions; and evaluation is conducted through regular assessments and enforcement actions. The results show that KPI’s strategy positively influences broadcaster compliance and contributes to incremental improvements in content quality. However, limited public participation and ongoing issues in popular formats remain challenges. This study highlights the importance of strategic communication in regulatory practice and offers insights for strengthening media governance in Indonesia.302.231 Media Komunikasi, Media Massa, Media Sosial2025-05-28UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ILMU SOSIAL DAN HUMANIORAThesis

For work being deposited by its own author: In self-archiving this collection of files and associated bibliographic metadata, I grant Institutional Repository UIN Sunan Kalijaga Yogyakarta the right to store them and to make them permanently available publicly for free on-line. I declare that this material is my own intellectual property and I understand that Institutional Repository UIN Sunan Kalijaga Yogyakarta does not assume any responsibility if there is any breach of copyright in distributing these files or metadata. (All authors are urged to prominently assert their copyright on the title page of their work.)

For work being deposited by someone other than its author: I hereby declare that the collection of files and associated bibliographic metadata that I am archiving at Institutional Repository UIN Sunan Kalijaga Yogyakarta) is in the public domain. If this is not the case, I accept full responsibility for any breach of copyright that distributing these files or metadata may entail.

Clicking on the deposit button indicates your agreement to these terms.