Institutional Repository UIN Sunan Kalijaga YogyakartaPERSEPSI GENERASI Z TERHADAP FITUR ISLAMI SUPERAPP BYOND BY BSI: MODIFIKASI INTEGRASI MODEL TAM-TPBNIM.: 22108020050Muhammad Rivaldy SiregarauthorPenelitian ini bertujuan menganalisis persepsi Generasi Z terhadap fitur Islami pada SuperApp BYOND by Bank Syariah Indonesia serta pengaruhnya terhadap sikap dan niat penggunaan. Populasi penelitian adalah nasabah Generasi Z BSI yang berdomisili di Pulau Jawa dengan 147 responden yang diperoleh melalui purposive sampling. Analisis data menggunakan metode PLS-SEM. Hasil penelitian menunjukkan bahwa Perceived Usefulness dan Attitude berpengaruh positif terhadap Intention to Use, sedangkan Subjective Norm dan Perceived Behavioral Control tidak berpengaruh signifikan. Selain itu, Perceived Usefulness dan Perceived Benefit berpengaruh positif terhadap Attitude. Penelitian ini berkontribusi pada pengembangan kajian adopsi teknologi perbankan syariah dan strategi digital berbasis nilai Islami. Kata kunci: Generasi Z, Fitur Islami, Niat Penggunaan, BYOND by BSI, Integrasi TAM-TPBPerbankan Syariah2026-01-30UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS EKONOMI DAN BISNIS ISLAMThesis

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