TY  - THES
N1  - Dr. Siti Azizah, S.E.I., M.E.I.
ID  - digilib76403
UR  - https://digilib.uin-suka.ac.id/id/eprint/76403/
A1  - Sakinah Mardiyatillah, NIM.: 24208011008
Y1  - 2026/02/24/
N2  - This study examines the determinants shaping culinary street
vendors? Pedagang Kaki Lima (PKL) intention to adopt halal
certification in the Special Region of Yogyakarta by integrating
the Theory of Planned Behavior (TPB) and Institutional Theory,
with compliance positioned as a mediating variable linking
internal and external drivers to halal certification intention.
Using a quantitative approach, primary data were collected
through a Likert-scale questionnaire administered in
November?December 2025 to 300 respondents selected via
purposive sampling from culinary PKL, main meals, beverages,
snacks, and fresh food products who had not yet obtained halal
certification. The data were analyzed using PLS-SEM
(SmartPLS) to test both direct and indirect effects among the
study variables. The results indicate that attitude and knowledge
have significant positive effects on halal certification intention,
whereas subjective norms and regulation do not demonstrate
significant direct effects. However, compliance shows a
significant negative effect on intention and is confirmed to
mediate the effects of attitude and knowledge on intention,
while it does not mediate the pathways from subjective norms
and regulation.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - sertifikasi halal; pedagang kaki lima; TPB; institutional theory; minat adopsi
M1  - masters
TI  - INTEGRASI THEORY OF PLANNED BEHAVIOR DAN
INSTITUTIONAL THEORY TERHADAP MINAT
PEDAGANG KAKI LIMA MENGADOPSI SERTIFIKASI
HALAL DENGAN KEPATUHAN SEBAGAI VARIABEL
MEDIASI
AV  - restricted
EP  - 284
ER  -